Travel Communities
Set the vision and led the team through it. 1M monthly active users in under a year, and 12-week retention doubled.
Principal Product Designer
I design products used by millions
Twenty years across Booking.com, Shopify, Algolia and startups. I set design direction, stay hands-on with the craft and build in code when it helps.
Download my CV →Where I’ve done the work
Booking.com
Product Designer, then Product Design Lead
Set the vision for Travel Communities and Booking Assistant and led teams through it, on a platform with around 150M active app users
Shopify
Design Manager, Shop
Managed a team of four through a new onboarding that lifted push opt-in 30%, as Shop reached #1 in the App Store’s shopping chart
Algolia
Senior Manager, Product Design
Managed a team of seven and led Agent Studio from zero to one: $6M+ influenced ARR and a 4.7/5 customer satisfaction score
tem
Principal Product Designer
Set design direction across the whole business at a UK energy tech company, from how customers buy to how they onboard and renew
Selected work
Booking Assistant
Set the vision and led the team through it. 30% of stay-related questions answered automatically, saving $10M+ a year.
Shop app
The shopping app that reached #1 in the App Store’s shopping chart
Algolia
Led six designers across the product, and took Agent Studio from zero to one: $6M+ influenced ARR and 4.7/5 CSAT
Ember
Designed, built and shipped solo, and #1 for “sauna guide” in multiple storefronts
What I bring to a team
Design direction
Setting the vision for a product area and leading the team through it
Hands-on craft
Interaction and visual detail, from the first sketch to what ships
Built in code
Six iOS apps shipped solo, with AI coding tools in the daily loop
The numbers behind the work
150M
Active app users on the Booking.com platform
#1
Shop app in the App Store’s shopping chart
$6M+
Influenced ARR from Agent Studio at Algolia
42
Markets in the Booking.com localisation work
Hiring a principal designer? Let’s talk
Tell me about the team and the problem. I’m looking for a principal IC role in a strong design team.
Email me →